GamesBeat has recently interviewed the senior director of corporate communications at Nintendo of America, Charlie Scibetta, to talk about their approach to E3. Scibetta has said that the Nintendo Direct has been very successful but they are also open to other forms of displaying their content, which would most likely mean live conferences, if needed.
GamesBeat: “Is there a reason you’re continuing the Directs online as opposed to in person?”
Scibetta: ”We decide each year what to show in the booth based on the content we have. We also do the same when it comes to what we do in the Nintendo Direct or a presentation. In the past, we’ve done presentations where we brought thousands of people together and demoed live on stage. With the last four or five years, we’ve done more of a video approach. It’s really whatever we think is the best way to bring those games to life.
We think that Nintendo Direct recently has been a nice way to do it because we’re able to package interviews and gameplay and fine-tune it, so its a nice tight presentation. It’s an efficient use of time. It’s a good way to bring these games to life in a video format. In the future, we might go back to a presentation. We might stick with video. We might do something completely different. But it’ll all be based on what we have to show that year.